Comic #8·

Next: “Distribution”

.lol

1 / 4

Watch the animated strip on YouTube (opens in a new tab)

The domain saved us $7,980, which we have since reinvested in explaining the domain to every serious buyer who has ever asked what we do.

Read transcript

Panel 1

A domain-search results list: .com taken, .ai $8000, .lol available $20.

No characters; the prices do the talking.

Panel 2

Token looks at the laptop, pleased.

Token: “Let’s get the .lol, that’s trending”

Token is making a confident, inexpensive decision.

Panel 3

An otherwise empty panel shows a large URL bar reading enterprise-compliance.lol.

The domain is isolated on purpose.

Panel 4

Token holds a phone to his face with a strained polite smile.

Caller / Token: “And you are... a serious company? / We’re a fun serious company.”

Token’s smile is doing reputational damage control.